On March 29th, 2024, The Franchise Player team celebrated a groundbreaking event called The Scrimmage at the University of North Texas in Frisco. The event gathered various business professionals with extensive experience in the franchise industry to share their expertise and insights with the audience.
Among the panelists was Vibe’s CEO, Irfaan Lalani, who participated in the section titled "From Fries to Franchise: Honing Transferable Skills" alongside other notable professionals. Lalani focused on Brand Selection & Growth Strategy, sharing Vibe’s journey, brand selection strategy, successful decision-making for portfolio expansion, and what sets Vibe apart from other franchise owners.
Lalani's speech highlighted the challenges Vibe overcame, emphasizing the company's human-centered culture and the careful planning and informed decisions made by the executive team. He also discussed community engagement, expressing pride in our locations' consistent quality in both food and service—a critical factor in making them top favorites in our communities.
The entire Vibe team is grateful for the opportunity provided by The Franchise Player to educate audiences about the industry. We remain committed to making a positive impact in the lives of our people, in our communities, and on the QSR franchise industry.