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Vibe Restaurants

Our Culture is the Magic Sauce: Vibe is Featured on the Cover of Franchise Times



We are thrilled to share a remarkable milestone with our Vibe Restaurants family—our story has been featured on the cover of Franchise Times! This incredible recognition celebrates our journey and highlights what makes Vibe unique: our people-centric approach to the QSR business.


Vibe Restaurants finished 2023 at no.122 on the

Franchise Times Restaurant 200 list, a leap from No. 150.


Our journey from a few Little Caesars restaurants to becoming a prominent player in the QSR industry is a testament to the collective effort of every member of the Vibe team. What started with a vision for scale and growth has now caught the eye of Franchise Times, who came to explore our story. The result is a feature that truly captures our essence and highlights our commitment to empowering our people.


“What makes Vibe successful in an environment where others may falter is our people-centric attitude,” says Irfaan Lalani, CEO of Vibe Restaurants. “Putting in the systems and processes to recognize and make people feel empowered is our ‘magic sauce.”


The article sheds light on how our founders—Irfaaan, Faisal Lalani, and Shalin Patel—transitioned from their initial ventures to build Vibe Restaurants with a clear focus on people. Lalani’s unique approach, which includes recognizing and celebrating employee achievements, truly sets us apart. From offering unlimited paid time off to hosting a Vibe cruise for top performers, our practices reflect our dedication to a supportive and rewarding work environment.


“We understand that you have a family and other priorities beyond work,” Lalani explains. “Our culture is about celebrating those moments with your family and making our values a real part of everyday life.”


The article also highlights how our deliberate decision to integrate a people-first philosophy has driven impressive growth. From a remarkable $138 million in sales to significant expansions in Wingstop and Whataburger, our success is grounded in a culture that values every individual’s contribution.


“We measure our success not by dollars or store counts but by the opportunities and careers we create,” Lalani reflects. “It’s about building something that’s bigger than just a business—it's about making a meaningful impact.”


As we celebrate this well-deserved recognition, we want to extend our gratitude to every member of the Vibe Tribe. This achievement belongs to all of us, and it’s a reminder of the power of a people-centric approach. Together, we’ve built more than just a successful business—we’ve created a vibrant community where everyone can thrive.


Congratulations to the entire Vibe team! This feature is a celebration of our collective efforts, our shared values, and our commitment to making a difference. Here’s to many more milestones ahead as we continue to grow and inspire.






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